U.S. DOT Launches First-Ever National Distracted Driving Enforcement and Advertising Campaign

WASHINGTON – To kick off National Distracted Driving Awareness Month, U.S. Transportation Secretary Anthony Foxx today announced the Department of Transportation’s first-ever, national advertising campaign and law enforcement crackdown to combat distracted driving. As part of the effort, television, radio and digital advertisements using the phrase U Drive. U Text. U Pay. will run from April 7-15, which coincides with a nationwide law enforcement crackdown in states with distracted driving bans.

“This campaign puts distracted driving on par with our efforts to fight drunk driving or to encourage seatbelt use,” said Secretary Foxx. “Across the country, we’re putting distracted drivers on notice: If you’re caught texting while driving, the message you receive won’t be from your cell phone, but from law enforcement – U Drive. U Text. U Pay.”  Read More

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